- Date: April 1-3, 2022
- Average 4.85M viewers watching the National Championship on ESPN making it the most watched Women’s National Championship since 2004
- Over 700 media were credentialed for the event setting a record for NCAA WBB
- Over 18,000 guests on each day creating sell out events (totaling over 36,000 for the weekend)
- 23,802 fans visited Tourney Town at the Minneapolis Convention Center
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- Date: January 1, 2022
- Total Attendance: 38, 519
- Minnesota Wild took on the St. Louis Blues at Target Field
- Outdoor regular season NHL Game part of the Winter Classic series
- NHL's Coldest Game on Record at Minus 5.7 degrees Fahrenheit
- Date: July 30, 2021 – April 3, 2022
- Title IX 50th Anniversary Events kicked off at Viking Training Camp with the Land O’Lakes Title IX Championship Bud that traveled over 1,360 miles across Minnesota
- UnitedHealth Group Leadership IX and Best Buy Speaker Series featured a combined 21 sessions featuring conversations from local and national leaders on a variety of topics
- 577,000 fans visited Mall of America during the Title IX Celebration on March 27 – April 3, 2022
- Mall of America social channels produced 177 total posts across all social media platforms with a combined total of 628.2K impressions
- #TitleIXMN was used a combined 115 times on Facebook, Instagram, and Twitter by 60+ different accounts for a potential reach of more than 1.5M
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- February 4, 2018
- 67,612 fans
- 5,800 credentialed media
- First Zero Waste Super Bowl
- NFL Senior Vice President Peter O’Reilly classified Super Bowl LII as the “most ambitious and complicated Super Bowl planning process to date” and noted the team “made us better and helped take Super Bowl to a new level.”
- NFL Commissioner Roger Goodell called Minnesota and U.S. Bank Stadium an “absolutely perfect stage” to showcase their signature event.
- July-August 2017-2019
- Average attendance approximately 100,000 per year
- Attendees from all 50 states and more than 10 countries
- First-time held inside an NFL Stadium
- After the first year, X Game signed a two-year extension
- Hosted a ticketed, outdoor X Fest (Fan Fest) showcasing community and sponsor activations on Medtronic Plaza, Chicago Avenue and Downtown East (DTE) Plaza
- April 6-8, 2019
- 72,711 fans (Semifinals) | 72,062 fans (Finals)
- 2,442 Credentialed Media
- Record-breaking attendance at Reese’s Final Four Friday with 36,599 fans
- NCAA Senior Vice President of Basketball Dan Gavitt said, “My team couldn’t have spoken any more highly of you and the Staff. There were several significant hurdles that had to be cleared, and you and your team met each of them with a can-do attitude and positive approach…You understand the importance of making sure every detail was thoroughly reviewed, and you made sure to provide us the things we needed.”
