Case Studies
Three examples of how our region has a proven track record of hosting successful high-profile sporting events.
  • February 4, 2018
  • 67,612 fans
  • 5,800 credentialed media
  • First Zero Waste Super Bowl
  • NFL Senior Vice President Peter O’Reilly classified Super Bowl LII as the “most ambitious and complicated Super Bowl planning process to date” and noted the team “made us better and helped take Super Bowl to a new level.”
  • NFL Commissioner Roger Goodell called Minnesota and U.S. Bank Stadium an “absolutely perfect stage” to showcase their signature event.

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  • July-August 2017-2019
  • Average attendance approximately 100,000 per year
  • Attendees from all 50 states and more than 10 countries
  • First-time held inside an NFL Stadium
  • After the first year, X Game signed a two-year extension
  • Hosted a ticketed, outdoor X Fest (Fan Fest) showcasing community and sponsor activations on Medtronic Plaza, Chicago Avenue and Downtown East (DTE) Plaza

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  • April 6-8
  • Semifinals: 72,711 fans (Semifinals) | 72,062 fans (Finals)
  • 2,442 Credentialed Media
  • Record-breaking attendance at Reese’s Final Four Friday with 36,599 fans
  • NCAA Senior Vice President of Basketball Dan Gavitt said, “My team couldn’t have spoken any more highly of you and the Staff. There were several significant hurdles that had to be cleared, and you and your team met each of them with a can-do attitude and positive approach…You understand the importance of making sure every detail was thoroughly reviewed, and you made sure to provide us the things we needed.”

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